Making Event Content Appeal Across Generations: Tips for Meeting Planners

As event planners, it can be challenging to create event content that appeals to a diverse audience that spans across multiple generations. Each generation has its unique preferences, values, and communication styles that need to be considered to create a successful event. In this article, we'll explore some tips on how to make event content appealing across multiple generations and plan a successful corporate offsite.

1. Understand Your Audience The first step in creating event content that appeals to a diverse audience is to understand the characteristics of each generation. Baby Boomers, Gen Xers, Millennials, and Gen Z all have unique preferences and communication styles. Take the time to research and understand each generation's traits, so you can tailor your event content to their preferences.

2. Use a Variety of Formats Different generations have different preferences when it comes to how they receive information. Baby Boomers and Gen Xers prefer more traditional formats, such as print materials, while Millennials and Gen Z prefer digital formats. To cater to all generations, use a variety of formats for your event content. For example, you can use printed materials, digital handouts, social media posts, and interactive content to appeal to a broad audience.

3. Create Engaging Content No matter what generation you are targeting, creating engaging content is critical. Use storytelling, interactive experiences, and real-life examples to make your content more engaging and memorable. Additionally, consider incorporating gamification and other interactive elements to increase audience engagement.

4. Leverage Technology Technology is a great tool to use when creating event content that appeals to multiple generations. You can use technology to create interactive experiences, such as virtual reality and augmented reality, that are sure to capture the attention of all generations. Additionally, you can leverage social media to create a buzz and share information about your event.

5. Use Inclusive Language Language plays a critical role in how your event content is perceived. Use inclusive language that is appropriate for all generations. Avoid using slang and other terms that may be unfamiliar to some generations. Instead, use language that is straightforward and easy to understand.

6. Create a Social Media Plan Social media is a powerful tool for creating buzz and sharing information about your event. Create a social media plan that includes a variety of platforms and types of content to reach a broad audience. You can use platforms such as LinkedIn, Facebook, Twitter, and Instagram to share information about your event and engage with your audience.

7. Encourage Networking Encourage networking among attendees, regardless of their generation. Provide opportunities for attendees to connect with each other and share ideas. You can facilitate networking by creating discussion groups, breakout sessions, and other activities that encourage interaction.

In conclusion, creating event content that appeals to multiple generations can be challenging, but it is critical to the success of your event. By understanding your audience, using a variety of formats, creating engaging content, leveraging technology, using inclusive language, creating a social media plan, and encouraging networking, you can create a successful corporate offsite that appeals to a diverse audience.