Defining and describing company culture can be challenging, but it's essential for creating a positive and productive work environment. In this article, we'll explore 20 examples of company culture statements to inspire your own culture-building efforts.
Zappos: "Deliver WOW through service."
Patagonia: "Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis."
Google: "Don't be evil."
Salesforce: "Success is a shared responsibility."
Buffer: "Default to transparency."
Warby Parker: "Work hard and be nice to people."
REI: "We believe that a life outdoors is a life well-lived."
HubSpot: "Solve for the customer."
Amazon: "Work hard. Have fun. Make history."
Southwest Airlines: "The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit."
Whole Foods: "Our deepest purpose as an organization is helping support the health, well-being, and healing of both people — customers, Team Members, and business organizations in general — and the planet."
Airbnb: "Belong anywhere."
Dropbox: "We aim to build simple, powerful products that help people work better."
Apple: "We believe that we’re on the face of the earth to make great products and that’s not changing."
Nike: "To bring inspiration and innovation to every athlete in the world."
Tesla: "To accelerate the world's transition to sustainable energy."
LinkedIn: "Create economic opportunity for every member of the global workforce."
Etsy: "Keep commerce human."
Coca-Cola: "To refresh the world. To inspire moments of optimism and happiness. To create value and make a difference."
Slack: "Make work simpler, more pleasant, and more productive."
These company culture statements demonstrate the importance of defining and communicating a clear mission and values for your organization. By prioritizing values that align with your company's purpose and vision, you can create a positive and productive work environment that inspires and motivates your team.
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