20 Inspiring Examples of Company Culture Statements

Defining and describing company culture can be challenging, but it's essential for creating a positive and productive work environment. In this article, we'll explore 20 examples of company culture statements to inspire your own culture-building efforts.

1. Zappos: "Deliver WOW through service."

2. Patagonia: "Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis."

3. Google: "Don't be evil."

4. Salesforce: "Success is a shared responsibility."

5. Buffer: "Default to transparency."

6. Warby Parker: "Work hard and be nice to people."

7. REI: "We believe that a life outdoors is a life well-lived."

8. HubSpot: "Solve for the customer."

9. Amazon: "Work hard. Have fun. Make history."

10. Southwest Airlines: "The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit."

11. Whole Foods: "Our deepest purpose as an organization is helping support the health, well-being, and healing of both people — customers, Team Members, and business organizations in general — and the planet."

12. Airbnb: "Belong anywhere."

13. Dropbox: "We aim to build simple, powerful products that help people work better."

14. Apple: "We believe that we’re on the face of the earth to make great products and that’s not changing."

15. Nike: "To bring inspiration and innovation to every athlete in the world."

16. Tesla: "To accelerate the world's transition to sustainable energy."

17. LinkedIn: "Create economic opportunity for every member of the global workforce."

18. Etsy: "Keep commerce human."

19. Coca-Cola: "To refresh the world. To inspire moments of optimism and happiness. To create value and make a difference."

20. Slack: "Make work simpler, more pleasant, and more productive."

These company culture statements demonstrate the importance of defining and communicating a clear mission and values for your organization. By prioritizing values that align with your company's purpose and vision, you can create a positive and productive work environment that inspires and motivates your team.