HR

20 Inspiring Examples of Company Culture Statements

20 Inspiring Examples of Company Culture Statements

TL;DR

  • Company culture statements define organizational values and mission.
  • Best for: team building, employee engagement, culture development
  • Budget: $50–$200 per person
  • Lead time: 4–12 weeks
  • Tools: culture assessment tools, employee feedback platforms, team collaboration software

Quick Checklist

  • Review existing culture statements

    Assess your current company culture and values.

  • Identify core values

    Determine the key principles that define your organization.

  • Draft a culture statement

    Create a concise statement that reflects your values.

  • Gather team feedback

    Involve employees in refining the culture statement.

  • Communicate the statement

    Share the finalized culture statement with the entire organization.

  • Integrate into onboarding

    Ensure new hires understand the company culture from day one.

  • Regularly revisit and update

    Schedule periodic reviews to keep the culture statement relevant.

Key Takeaways

Do

  • Define clear values that align with your mission.
  • Involve employees in the culture-building process.
  • Communicate your culture statement consistently.

Avoid

  • Neglecting employee input in culture development.
  • Creating vague or generic statements.
  • Failing to integrate culture into daily operations.

Measure

  • Employee engagement scores.
  • Retention rates post-culture statement implementation.
  • Feedback on culture alignment from team surveys.

Defining and describing company culture can be challenging, but it's essential for creating a positive and productive work environment. In this article, we'll explore 20 examples of company culture statements to inspire your own culture-building efforts.

Zappos: "Deliver WOW through service."

Patagonia: "Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis."

Google: "Don't be evil."

Salesforce: "Success is a shared responsibility."

Buffer: "Default to transparency."

Warby Parker: "Work hard and be nice to people."

REI: "We believe that a life outdoors is a life well-lived."

HubSpot: "Solve for the customer."

Amazon: "Work hard. Have fun. Make history."

Southwest Airlines: "The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit."

Whole Foods: "Our deepest purpose as an organization is helping support the health, well-being, and healing of both people — customers, Team Members, and business organizations in general — and the planet."

Airbnb: "Belong anywhere."

Dropbox: "We aim to build simple, powerful products that help people work better."

Apple: "We believe that we’re on the face of the earth to make great products and that’s not changing."

Nike: "To bring inspiration and innovation to every athlete in the world."

Tesla: "To accelerate the world's transition to sustainable energy."

LinkedIn: "Create economic opportunity for every member of the global workforce."

Etsy: "Keep commerce human."

Coca-Cola: "To refresh the world. To inspire moments of optimism and happiness. To create value and make a difference."

Slack: "Make work simpler, more pleasant, and more productive."

These company culture statements demonstrate the importance of defining and communicating a clear mission and values for your organization. By prioritizing values that align with your company's purpose and vision, you can create a positive and productive work environment that inspires and motivates your team.

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